It’s no secret that SEO is becoming more and more important as time goes on. To make sure your dental practice is ranking high in 2022, you need to start preparing now.
And, as you may or may not be aware when it comes to SEO for dental surgeries, there are instances where certain trends take the lead, helping surgeries that identify them to come out on top.
So, what are some of the dental SEO trends for 2022 that can help you get your surgery on the first page of Google?
Keywords are still in!
Dental websites can be optimized for a variety of keywords. To rank your website in 2022, you’ll need to find the right ones for your particular practice, based on what it is your team can offer, and what patients are searching for. These keywords are usually changed weekly, so be sure to stay up to date.
Voice searching
Most people are familiar with asking Google home or Alexa for information about the weather etc. And now, online, many websites are adjusting their accessibility for people who may have issues with their vision.
Thus, a key trend in 2022 is voice searching. This means that you’ll need to optimize your website for voice commands and make sure your content is easy to understand for those who are using voice search. It will also help you to reach a wider audience too!
Mobile optimisation
Alongside voice searching, having a website that is mobile accessible is still immensely important. Studies have found that the majority of searches are done via smartphones, laptops and tablets, so this is important to help your surgery grow and to get a higher ranking on Google.
Social media
Social media will play a bigger role in SEO in 2022, as social media will be one of the most important factors when it comes to rankings. You’ll need to have an active social media presence and use engaging content to attract attention online. It will need to be updated regularly too, to show your patients that you are engaged and want to share promotions with them.
Videos and vlogs are still in
Video content will become increasingly important. In 2022, video content is likely to make up a large percentage of web traffic. You’ll need to start including videos on your website if you want to stay competitive. This part of marketing can be a lot of fun and you can get creative with your advertising and make it interesting for people to watch, while also providing them with information about the services you offer.
Website user experience is important
In 2022, the user experience on your website will be more important than ever. You’ll need to ensure that your website is easy to use and navigate and that users can find what they’re looking for quickly and easily. Many websites opt to have a chatbot in the corner of their screen, to ensure that site users can ask questions about aspects of the surgery if they need to. Once again, sites with chatbots and better customer rankings are rated higher by the Google algorithm.
